An Implication of Design Thinking in Culture-based Product Design Process: A Case of Vietnamese Tradition
This study, based on Design Thinking initiative, proposes a newly developed culture-based product design process with six phases (i.e., Understand, Observe, Point of View, Ideate, Prototype, and Test) embraced with three levels of culture (i.e., Outer Level, Middle Level, and Inner Level) to promote cultural features in culture-based product design. The process first started with literature research on culture and cultural market survey to understand and observe the target cultural objects resulting in point of view; followed by Affinity Diagram method, Lotus blossom method, and C-Sketch mashed up with three levels of culture to develop as many creative solution concepts as possible; and then scenario building and storytelling with both AEIOU and 5W1H techniques were introduced to help provide distinct perspective and profound knowledge about the solution concepts with target customers. Finally, the chosen solution concept was prototyped and tested. A case with main topic on Vietnamese Lunar New Year Cuisine was demonstrated to present how this newly developed process works.
Keywords: Culture-based Product Design, Design Thinking, Tet – Vietnamese Lunar New Year, Vietnamese Cultures
LicenseCopyright in a work is a bundle of rights. IJoSI's, copyright covers what may be done with the work in terms of making copies, making derivative works, abstracting parts of it for citation or quotation elsewhere and so on. IJoSI requires authors to sign over rights when their article is ready for publication so that the publisher from then on owns the work. Until that point, all rights belong to the creator(s) of the work. The format of IJoSI copy right form can be found at the IJoSI web site.
The issues of International Journal of Systematic Innovation (IJoSI) are published in electronic format and in print. Our website, journal papers, and manuscripts etc. are stored on one server. Readers can have free online access to our journal papers. Authors transfer copyright to the publisher as part of a journal publishing agreement, but have the right to:
1. Share their article for personal use, internal institutional use and scholarly sharing purposes, with a DOI link to the version of record on our server.
2. Retain patent, trademark and other intellectual property rights (including research data).
3. Proper attribution and credit for the published work.